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Apple's iPhone sales capture top spot in Chinese market in May, Counterpoint Research says
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Apple's iPhone sales capture top spot in Chinese market in May, Counterpoint Research says
Jun 12, 2025 11:38 PM

June 13 (Reuters) - Apple's ( AAPL ) iPhone sales rose

to the top spot in China in May, with global sales growing 15%

year-on-year during April and May in the tech giant's strongest

performance for the two-month period since the COVID-19

pandemic, data from Counterpoint Research showed.

The increase in global sales was primarily driven by a

return to growth in Apple's ( AAPL ) two largest markets, China and the

United States, preliminary data from Counterpoint Research

showed.

The company was aided in part by tariff dodgers and also saw

double-digit increases in Japan, India and the Middle Eastern

markets, Counterpoint said.

"Q2 iPhone performance looks promising at the moment, but as

always, swings either way are dictated by two markets - the U.S.

and China," Ivan Lam, Senior Analyst at Counterpoint Research

said.

Calculations based on data from the government-affiliated

China Academy of Information and Communications Technology

showed that April shipments of foreign-branded phones in China

rose to 3.52 million units from 3.50 million a year earlier.

Apple ( AAPL ) has faced increased competition from domestic rivals

in China and has resorted to price cuts to stay competitive.

Chinese e-commerce platforms were offering discounts of up

to 2,530 yuan ($351) on Apple's ( AAPL ) latest iPhone 16 models in May.

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