financetom
Business
financetom
/
Business
/
Athletics-Olympians criticise Nike for skimpy women's kit
News World Market Environment Technology Personal Finance Politics Retail Business Economy Cryptocurrency Forex Stocks Market Commodities
Athletics-Olympians criticise Nike for skimpy women's kit
Apr 13, 2024 10:58 AM

LONDON, April 13 (Reuters) - Nike's ( NKE ) Team USA track and field kit for women is needlessly revealing and sexist, women athletes have said after the U.S. sportswear brand unveiled its outfits for this summer's Olympic Games.

Images made public on Thursday of the women's kit on a mannequin, showing a very high-cut pantyline, triggered criticism from several athletes for what they saw as a decision to prioritise skimpiness over function.

"They are absolutely not made for performance," U.S. steeplechaser Colleen Quigley said in a message to Reuters.

Debate has raged for years over more revealing outfits for women Olympians in disciplines from beach volleyball to gymnastics, and some rules on competition wear are changing.

Germany's women's gymnastics team wore full-length bodysuits at the Tokyo Olympics, in what they said was a stand against sexualisation in the sport. Gymnastics New Zealand last week updated its attire rules to allow women and girls to wear shorts or leggings over their leotards.

Nike ( NKE ) said in an email to Reuters that it was offering athletes unitard options with both a brief and a short for this Olympics, whereas it only offered the brief for the Tokyo Olympics.

Nike's ( NKE ) track and field kits for men and women include nearly 50 apparel pieces and 12 competition styles for specific events, the brand said when launching the outfits.

Nike ( NKE )-sponsored pole vaulter Katie Moon, in a post on X, said the kit shown on the mannequin was "concerning", but added that women athletes are given many options on what to wear, and that she prefers briefs to shorts.

A spokesperson for USA Track & Field said: "Athlete options and choices were the driving force for USATF in the planning process with Nike ( NKE )."

U.S. middle-distance runner Athing Mu and U.S. sprinter Sha'Carri Richardson were among the athletes modelling Nike's ( NKE ) Olympic kits at the launch show in Paris. While Mu wore briefs, Richardson wore a version of the outfit with shorts.

Quigley said Nike ( NKE ) should also offer athletes who make the team custom tailoring to ensure the kit fits perfectly.

"Our bodies are all different and it seems silly to expect us to compete at the highest level of our sport without a properly fit uniform," she said.

Nike ( NKE ) told Reuters it will have tailors available for Olympic and Paralympic athletes this year.

Comments
Welcome to financetom comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Related Articles >
FOCUS-Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too
FOCUS-Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too
Apr 29, 2024
* Shein pitches to bring big brands onto marketplace * Household names key to winning more shoppers' trust * Company presented at event in Madrid last month * Move will see expansion beyond fashion By Helen Reid LONDON, April 30 (Reuters) - Online fast-fashion retailer Shein is courting brands like toothpaste conglomerate Colgate-Palmolive ( CL ) and toymaker Hasbro (...
Oil slips as investors eye Israel-Gaza truce talks, US Fed policy review
Oil slips as investors eye Israel-Gaza truce talks, US Fed policy review
Apr 29, 2024
(Reuters) -Oil edged down on Tuesday after Israel-Hamas ceasefire talks in Cairo helped quell market fears of an expanded conflict in the Middle East, while worries about the outlook for U.S. interest rates weighed on the market. Brent crude futures dipped 10 cents, or 0.11%, to $88.30 a barrel at 0423 GMT, while U.S. West Texas Intermediate crude futures slipped...
Santander's Q1 net profit up 11% compared to same period in 2023
Santander's Q1 net profit up 11% compared to same period in 2023
Apr 29, 2024
MADRID (Reuters) - Spain's Santander said on Tuesday its net profit in the first quarter rose 11% compared to the same period in 2023 thanks to a solid performance at its retail business, especially in Europe. The euro zone second-biggest lender in terms of market value booked a net profit of 2.85 billion euros $3.05 billion), up from 2.57 billion...
Tesla's Musk trims senior management amid more layoffs, The Information reports
Tesla's Musk trims senior management amid more layoffs, The Information reports
Apr 29, 2024
(Reuters) - Tesla CEO Elon Musk is thinning the company's senior management team and laying off hundreds more employees, The Information reported on Tuesday, citing an email sent by Musk to senior executives. ...
Copyright 2023-2026 - www.financetom.com All Rights Reserved