10:47 AM EDT, 09/12/2025 (MT Newswires) -- AT&T ( T ) and mobile services platform Gigs are collaborating on embedded phone plans that will enable technology brands to embed connectivity directly into the apps that customers use daily, Gigs said Friday.

Gigs said this connectivity provides a completely new standard for mobile services, with phone plans activated in seconds, managed in-app and supported by artificial intelligence-driven customer service.

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