Semler Scientific Inc ( SMLR ) shares are seeing increased attention to start the week after the company announced a new board appointment that’s causing a spike in chatter on various social platforms.

What To Know: Semler Scientific ( SMLR ), a technology company that has adopted a Bitcoin (CRYPTO: BTC) treasury strategy, on Monday announced that it appointed crypto journalist and podcast host Natalie Brunell to its board of directors.

Brunell is an influential crypto educator and hosts a popular Bitcoin podcast called “Coin Stories.” The company on Monday said that its latest board addition reflects its continued commitment to its Bitcoin treasury strategy.

“Natalie is a highly respected journalist and educator – and a leading advocate for Bitcoin, with a deep understanding of its role as a transformative asset. As the 4th largest U.S. public company on the Bitcoin Standard in terms of Bitcoin holdings, we believe we are a strategic asset. Her insights will be instrumental as we pursue our Bitcoin treasury strategy and aim to deliver long-term value to our stockholders,” said Eric Semler, chairman of Semler Scientific ( SMLR ).

Semler is seeing increased attention on multiple social platforms, especially on X, where the company is being talked about in comparison to Strategy Inc .

Strategy’s Michael Saylor congratulated the Semler team on X in response to a post from the company’s chairman. He also responded to a post from Brunell announcing the new appointment.

In May 2024, Semler Scientific ( SMLR ) became the second publicly traded company in the U.S. to adopt a Bitcoin treasury strategy, which involves using proceeds from equity and debt financings, as well as cash flows from operations, to strategically accumulate Bitcoin.

Semler reported first-quarter financial results last week, reporting Bitcoin treasury highlights similar to Strategy. The company said it achieved a “BTC Yield” of 21.9% in the first quarter and reported a “BTC Gain” of 7.1 in the first quarter and 510.3 year-to-date. The company said it held a total of 3,192 Bitcoin as of March 31.

SMLR Price Action: Semler Scientific ( SMLR ) shares were up 7.84% at $44.08 at the time of publication Monday, according to Benzinga Pro. The company’s stock is down approximately 18% year-to-date, but has risen 88% over a one-year period on the back of its Bitcoin treasury strategy announcement.