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Bosch CEO expects cut-throat competition to continue in 2026
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Bosch CEO expects cut-throat competition to continue in 2026
Sep 9, 2025 8:07 AM

MUNICH, Sept 9 (Reuters) - Bosch, the world's

biggest auto supplier, expects competitive pressure in the

sector to continue next year, its CEO said on Tuesday, as the

industry grapples with growing trade barriers and price

declines.

Stefan Hartung, speaking to Reuters at the IAA auto show in

Munich, said 2026 would continue to see significant innovation

and technolgical developments in the global automotive sector.

"But believe me, the industry will remain under pressure. It

will continue to be limited in terms of volume. Structural

adjustments will continue due to the shift in value creation,

and it will remain a highly competitive sector where there will

be a fight over every cent," he told Reuters.

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