Boult, a home-grown consumer electronics brand, has registered a growth trajectory in terms of both revenue and product expansion. The brand generated approximately Rs 450 crore of revenue in the past year and has been recording 100 percent year-on-year growth over the past five years. Now, the company is foreseeing to continue on the same growth trajectory with an aim to achieve gross revenue of Rs 1,000 crore this year.

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Another important journey that Boult wants to continue is to maintain its focus on Make in India initiative. The brand said it has set its foot in the market of UK and USA and is further planning to extend Made in India Boult products in other international markets by the end of the next quarter.

Besides an online presence with penetration to over 99 percent of zip codes in the country and 162 physical service centres spread across 28 states, the brand said it is planning to increase sales directly from their website, which was launched last year only.

Since the inception of the brand in 2017, Boult claimed it has established itself as a pioneer in the audio and smartwatch market through e-commerce platforms by achieving sales of over 8 million units to date and acquiring about 2 million verified customer ratings with 4+ stars on Amazon and Flipkart. Additionally, Boult has seized its position as the second-largest audio company in India by selling a headphone every 7 seconds. The brand also dominates the smartwatch market by being the fastest-selling and highest-rated smartwatch brand on a leading e-commerce platform (Flipkart).

Varun Gupta, Founder & CEO of Boult Audio said, “Our brand draws its USP from its product design, and extensive research and development by leveraging disruptive technology which comes from our design studio, the only consumer electronics brand to have such dedicated space.”

First Published:May 1, 2023 12:17 PM IST