SAO PAULO, July 2 (Reuters) - Brazil's National Data

Protection Authority (ANPD) has decided to suspend with

immediate effect the validity of Meta's new privacy

policy for the use of personal data to train generative

artificial intelligence systems in the country.

ANPD's preventive measure was published in Brazil's official

gazette on Tuesday and puts on hold the processing of personal

data across all Meta products, including those of people who are

not users of the tech giant's platforms.

The authority, an arm of Brazil's Justice Ministry, set a

daily fine of 50,000 reais ($8,836.58) in case of

non-compliance.

ANPD cited in its decision the "imminent risk of serious and

irreparable or difficult-to-repair damage to the fundamental

rights of affected holders."

Meta will need to adapt its privacy policy to exclude the

section related to the processing of personal data for

generative AI training, according to the Brazilian authority. It

will also be required to present an official statement saying it

suspended the processing of personal data for that purpose.

Meta said in a statement that it was "disappointed" by

ANPD's decision, adding that the move represents a "setback for

innovation" and will delay the arrival of AI benefits to the

people of Brazil.

"We are more transparent than many players in this industry

who have used public content to train their models and

products," Meta said. "Our approach complies with privacy laws

and regulations in Brazil."

($1 = 5.6583 reais)

(Reporting by Paula Arend Laier; Editing by Anil D'Silva)