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Brazil's antitrust watchdog approves acquisition of Wickbold by Bimbo
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Brazil's antitrust watchdog approves acquisition of Wickbold by Bimbo
Sep 17, 2025 10:27 AM

SAO PAULO, Sept 17 (Reuters) - Brazil's antitrust

watchdog CADE unanimously approved on Wednesday the acquisition

of local bakery group Wickbold by Mexico's Bimbo,

but imposed restrictions that include some asset divestitures.

CADE decided that Bimbo must sell the brands Ta Pronto,

Wickbold and Nutrella. Additionally, the divestments must be

overseen by an independent trustee to ensure that the assets

remain competitive.

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