Aug 27 (Reuters) - Dollarama's ( DLMAF ) quarterly sales

jumped, edging past market estimates, on Wednesday, as shoppers

looking for affordable household supplies and groceries drove

demand at the Canadian discount retailer.

Concerns over still-high inflation and rising cost-of-living

have prompted Canadian customers to increasingly turn to cheaper

and discounted alternatives for everyday essentials, ranging

from pantry staples to cleaning supplies, driving strong sales

at dollar-store chains such as Dollarama ( DLMAF ).

Off-price and discount retailers in North America such as

Ross Stores ( ROST ) and TJX Companies ( TJX ) have also seen

strong demand in recent quarters as consumers seek

value-for-money products in an economy strained by growth

concerns and trade tariffs.

Dollarama's ( DLMAF ) comparable sales grew 4.9% during the second

quarter, while analysts on average estimated a 4.2% rise,

according to data compiled by LSEG.

The company's net sales increased 10.3% to C$1.72 billion

($1.24 billion) during the three months ended August 3, compared

with the estimate of C$1.71 billion.

Its adjusted net earnings per share of C$1.16 was in line

with expectations.

($1 = 1.3817 Canadian dollars)