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Carmakers adjust electrification plans as EV demand slows
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Carmakers adjust electrification plans as EV demand slows
Sep 13, 2024 12:32 PM

(Recasts first paragraph; adds Stellantis ( STLA ) in paragraph 6;)

Sept 12 (Reuters) - Several global automakers are

scaling down their electrification targets, hurt by slowing

demand for fully electric vehicles due to lack of affordable

models, slow roll-out of charging points, growing trade tensions

and increased competition from cheaper Chinese rivals.

The global sales of EVs - either fully electric or plug-in

hybrid - rose 20% in the first half of 2024, slower than

expected, data from market research firm Rho Motion showed.

Europe saw only 1% growth in the same period.

Sales of hybrid electric cars, seen as a more affordable

compromise between all-combustion and all-electric, have

meanwhile increased.

These carmakers have recently tempered their expectations

(in chronological order starting with the most recent):

STELLANTIS ( STLA )

Stellantis ( STLA ) said on Thursday it would suspend

production of the fully electric Fiat 500 small car for four

weeks due to sluggish demand.

TOYOTA ( TM ):

The world's biggest automaker plans to build 1 million EVs

in 2026, compared with its earlier announced sales target of 1.5

million, the Nikkei business daily reported on Sept. 6.

Toyota ( TM ) said in a statement there was no change to its

intention to produce 1.5 million EVs per year by 2026 and 3.5

million by 2030. It said, however, that the figures were not

targets but benchmarks for shareholders.

VOLVO CARS

The Swedish automaker scrapped on Sept. 4 its target of

going all-electric by 2030 and said it expected to still be

offering some hybrid models at that time.

It aims for 90% to 100% of cars sold by 2030 to be pure EVs

or plug-in hybrids, while up to 10% would be so-called mild

hybrids.

VOLKSWAGEN

Europe's biggest automaker by sales hasn't changed its 2030

targets for EVs to make up 70% of sales in Europe and 50% in the

U.S. and China, despite repeatedly warning about slowing demand.

However, its group technology chief said in August VW's

battery factory building plans were not set in stone and

depended on EV demand.

FORD

Ford in August lowered the share of planned annual capital

spending dedicated to pure EVs to about 30% from 40%, given its

increasing emphasis on hybrids, and said it was killing a

planned electric SUV and pushing back a new electric version of

its best-selling pickup.

PORSCHE

The German premium carmaker in July watered down its EV

ambitions, saying it could only hit its previously communicated

aim of 80% all-electric sales by 2030 if demand and developments

in the EV sector warranted it.

RENAULT

In early 2022, CEO Luca De Meo guided for all the Renault

brand's sales to be fully electric by 2030, but two years later

the target was changed when the brand CEO Fabrice Cambolive said

in an interview with ANE that Renault was seeing a dual strategy

with both EVs and combustion-engine cars for the next 10 years,

thus beyond 2030.

In July, De Meo also expressed doubts over the timeline for

fully shifting its European production to EVs.

GENERAL MOTORS ( GM )

In June, GM cut its EV production forecast for 2024 and in

July it declined to reiterate its forecast to produce 1 million

EVs in North America by the end of 2025.

MERCEDES-BENZ

The German luxury carmaker said in February that sales of

EVs, including hybrids, would account for up to 50% of the total

by 2030, five years later than its forecast in 2021.

It has also slowed its battery cell capacity plans as the EV

demand did not pick up.

BENTLEY MOTORS

Bentley had aimed for an all-EV lineup by 2030, but in March

then-CEO Adrian Hallmark said hybrids would likely still be on

sale after that.

ASTON MARTIN

The British automaker in February delayed the launch of its

first EV due to low demand.

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