Overview

* Chinese live entertainment mobile streaming platform Scienjoy Q2 2025 revenue decreased due to fewer paying users in China

* Net income declined due to lower fair value of investment

* Gross margin improved to 18.2% from 17.3% despite revenue drop

Outlook

* Company plans to scale live streaming and AI Vista businesses

* Scienjoy ( SJ ) focuses on global expansion to diversify revenue streams

* Company aims to enhance user experience with AI and big data

* Scienjoy ( SJ ) to invest in content, technology, and global reach for growth

Result Drivers

* PAYING USERS DECLINE - Decrease in total revenues attributed to a decline in paying users due to competitive landscape in China's mobile live streaming market

* COST MANAGEMENT - Gross margin increased to 18.2% from 17.3% due to higher average revenue per paying user and lower revenue sharing fees

* INVESTMENT LOSS - Net income impacted by a RMB 13.7 mln decrease in the fair value of investment in a publicly traded company

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 RMB 349

Revenue mln

(US$48.7

million)

Q2 RMB

Adjusted 24.90

Net mln

Income

Q2 Net RMB

Income 22.70

mln

Q2 Gross RMB

Profit 63.70

mln

Q2 RMB

Income 23.30

from mln

Operatio

ns

Q2 RMB

Operatin 40.40

g mln

Expenses

Press Release:

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)