HONG KONG, March 25 (Reuters) - Hong Kong-listed shares of delivery platform Meituan ( MPNGF ) surged on Wednesday after Chinese state media and the regulator urged the industry to end a bleeding price war.

* Meituan ( MPNGF ) surged as much as 12.6% to a high of HK$89 a sharein afternoon trading * Rival Alibaba and JD.com ( JD ) both jumped more than 3%. * State media Economic Daily published an opinion piece onWednesday, calling an end to the bruising price war among fooddelivery platforms * State Administration for Market Regulation later repoststhe piece to its official website in a sign of regulatorendorsement. * "The entire industry has fallen into a vicious cycle oflosing money in an attempt to grab market share, ultimatelydragging down the broader trend of consumption recovery," thereport said.