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Chinese video streaming platform Bilibili Q2 revenue up 20%, swings to profit
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Chinese video streaming platform Bilibili Q2 revenue up 20%, swings to profit
Aug 21, 2025 3:35 AM

Overview

* Bilibili ( BILI ) Q2 revenue rises 20% yr/yr to RMB7.34 bln (US$1,024.3 million)

* Net profit of RMB218.3 mln (US$30.5 million) vs. net loss last year

* Co repurchased 5.6 mln Class Z shares

Outlook

* Bilibili ( BILI ) aims to enhance content ecosystem with notes offering proceeds

* Company focuses on premium content to drive user growth

* Bilibili ( BILI ) plans to improve monetization efficiency

* Company to maintain efficient, sustainable, profitable operations

Result Drivers

* ADVERTISING GROWTH - Advertising revenues increased by 20% year over year, driven by strong performance-based advertising

* MOBILE GAMES - Mobile games revenues surged 60% year over year, attributed to the success of the exclusively licensed game, San Guo: Mou Ding Tian Xia

* GROSS PROFIT IMPROVEMENT - Gross profit rose 46% year over year, with a higher gross profit margin due to stable platform operation costs and enhanced monetization efficiency

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 RMB 7.34

Revenue bln

Q2 RMB 1.29

Adjusted

EPS

Q2 Basic RMB 0.52

EPS

Q2 Gross RMB 2.68

Profit bln

Q2 RMB

Income 251.61

From mln

Operatio

ns

Q2 RMB

Pretax 244.64

Profit mln

Analyst Coverage

* The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 18 "strong buy" or "buy", 2 "hold" and 1 "sell" or "strong sell"

* The average consensus recommendation for the online services peer group is "buy"

* Wall Street's median 12-month price target for Bilibili Inc ( BILI ) is HK$211.00, about 6.7% above its August 21 closing price of HK$196.80

Press Release:

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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