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Alaska Airlines Launches Loyalty Program Allowing Flyers to Pick Their Points
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Alaska Airlines Launches Loyalty Program Allowing Flyers to Pick Their Points
Aug 20, 2025 4:31 AM

07:03 AM EDT, 08/20/2025 (MT Newswires) -- Alaska Air Group's ( ALK ) Alaska Airlines said Wednesday that is introducing a new combined loyalty program that allows members to choose how they earn points.

The Atmos rewards program allows members to earn loyalty points based on distance traveled, price paid, or flight segments, the carrier said.

The program replaces Alaska's Mileage Plan and HawaiianMiles, bringing members together on a single platform, the company said.

The airline also said it was working with Bank of America ( BAC ) to launch a co-branded credit card.

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