10:28 AM EDT, 03/17/2026 (MT Newswires) -- Coca-Cola (KO) and the National Basketball Association said Tuesday they have entered into a new multiyear global marketing partnership, bringing Sprite back as the league's official global soft drink partner.

The collaboration will feature integrated marketing campaigns, digital content, retail promotions, and fan engagement initiatives, including activations at key events and games.

Coca-Cola shares were 0.1% higher in Tuesday trading.

Price: 77.92, Change: +0.10, Percent Change: +0.12