The IPL, in terms of sheer valuation, will now be bracketed with the top-most sporting properties in the world alongside National Football League (USA), National Basketball Association (USA), and English Premier League (UK).

The government has released new guidelines to crack down on misleading advertisements, ban surrogate advertisements etc. The guidelines also calls for more responsible behaviour from celebrities endorsing various products.

The US giant, Amazon, led by Jeff Bezos, is planning to throw in the towel rather than get into a bidding war for the rights to stream Indian Premier League cricket matches at the June 12 auction, according to people familiar with the matter. While Amazon has already invested more than USD 6 billion in the country, more spending merely for the online streaming rights to the league didn’t make business sense, they said, asking not to be identified as discussing internal deliberations.

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