WASHINGTON, Aug 1 (Reuters) - Delta Air Lines ( DAL )
said Friday it will not use artificial intelligence to set
personalized ticket prices for passengers after facing sharp
criticism from U.S. lawmakers.
Last week, Democratic Senators Ruben Gallego, Mark Warner
and Richard Blumenthal said they believe the Atlanta-based
airline would use AI to set individual prices, which would
"likely mean fare price increases up to each individual
consumer's personal 'pain point.'"
Delta has said it plans to deploy AI-based revenue
management technology across 20% of its domestic network by the
end of 2025 in partnership with Fetcherr, an AI pricing company.
"There is no fare product Delta has ever used, is testing or
plans to use that targets customers with individualized prices
based on personal data," Delta told the senators in a letter
Friday seen by Reuters. "Our ticket pricing never takes into
account personal data."