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Detroit Three automakers should exit China, leading analyst says
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Detroit Three automakers should exit China, leading analyst says
Jun 18, 2024 2:37 PM

DETROIT, June 18 (Reuters) - Legacy U.S. automakers such

as Ford Motor ( F ) and General Motors ( GM ) should leave the

China market to preserve capital amid the costly electric

vehicle (EV) transition, a leading auto analyst said on Tuesday.

"I think you have to see the [Detroit Three] exit China as

soon as they possibly can," said John Murphy, Bank of America

Securities analyst, at his annual presentation of "Car Wars," a

closely watched industry report.

Murphy's guidance for the Big Three came during a discussion

of the harsh cost-cutting measures they would have to take to be

competitive with EV manufacturers like Tesla, as well

as carmakers abroad.

In response to slower-than-expected EV sales, Ford, GM and

Jeep-maker Stellantis ( STLA ) have focused on cost cutting in

all segments of their business. The Big Three will likely have

to take more drastic measures to shave off spending, Murphy

warned, especially in the automakers' gas-engine operations,

which provide the bulk of profits today.

"Very aggressively manage your core business. And it's

really some tough medicine. There's a lot of really hard work to

do here," Murphy said at the event, which was put on by the

Automotive Press Association in a Detroit suburb.

China, the largest automotive market in the world, has

proven inhospitable for many foreign automakers, especially in

recent years.

It is difficult to overcome the strength of Chinese

companies on their home turf, Murphy and other analysts noted.

Buyers' loyalty to homegrown brands there is strong, and may

become even stronger after the U.S. imposes a more than 100%

tariff on Chinese EVs, effective Aug. 1, Murphy said.

Ford and GM's sales in China have slipped over the last

decade. The region used to be GM's largest market, and the

automaker is now fighting to post profits there. Ford, noting

fierce competition from rivals such as BYD and Geely, is

transforming its China business to become an export hub.

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