DETROIT, June 18 (Reuters) - Legacy U.S. automakers such
as Ford Motor ( F ) and General Motors ( GM ) should leave the
China market to preserve capital amid the costly electric
vehicle (EV) transition, a leading auto analyst said on Tuesday.
"I think you have to see the [Detroit Three] exit China as
soon as they possibly can," said John Murphy, Bank of America
Securities analyst, at his annual presentation of "Car Wars," a
closely watched industry report.
Murphy's guidance for the Big Three came during a discussion
of the harsh cost-cutting measures they would have to take to be
competitive with EV manufacturers like Tesla, as well
as carmakers abroad.
In response to slower-than-expected EV sales, Ford, GM and
Jeep-maker Stellantis ( STLA ) have focused on cost cutting in
all segments of their business. The Big Three will likely have
to take more drastic measures to shave off spending, Murphy
warned, especially in the automakers' gas-engine operations,
which provide the bulk of profits today.
"Very aggressively manage your core business. And it's
really some tough medicine. There's a lot of really hard work to
do here," Murphy said at the event, which was put on by the
Automotive Press Association in a Detroit suburb.
China, the largest automotive market in the world, has
proven inhospitable for many foreign automakers, especially in
recent years.
It is difficult to overcome the strength of Chinese
companies on their home turf, Murphy and other analysts noted.
Buyers' loyalty to homegrown brands there is strong, and may
become even stronger after the U.S. imposes a more than 100%
tariff on Chinese EVs, effective Aug. 1, Murphy said.
Ford and GM's sales in China have slipped over the last
decade. The region used to be GM's largest market, and the
automaker is now fighting to post profits there. Ford, noting
fierce competition from rivals such as BYD and Geely, is
transforming its China business to become an export hub.