05:52 AM EST, 11/10/2025 (MT Newswires) -- E.l.f. Beauty (ELF) said Monday it has officially launched its e.l.f.iverse at ULTA Beauty ( ULTA ) in Mexico.

The company said e.l.f. Cosmetics and e.l.f. SKIN products will now be available in all ULTA Beauty ( ULTA ) stores across the country as well as on the retailer's e-commerce platform.

E.l.f. Beauty shares were up 2.4% in recent premarket activity.