12:12 PM EDT, 04/08/2025 (MT Newswires) -- Enthusiast Gaming Holdings ( EGLXF ) on Tuesday said its is expanding its U.GG data and analytics platform to support the Marvel Rivals third-person hero shooter video game.

The expansion capitalizes on Marvel Rivals' early success, where the gaming title has recently surpassed 600,000 peak concurrent players.

U.GG's proven infrastructure and learnings from titles like League of Legends make it a natural fit for the Marvel Rivals ecosystem, where players are actively seeking a competitive edge and meta-based guidance, the company said.

In parallel, Enthusiast's esports and gaming brand, Luminosity, has recently expanded into Marvel Rivals, fielding rosters in both North America and Europe where teams are already competing in international play.

The company's shares were last seen up $0.005 to $0.06 on the Toronto Stock Exchange.