PARIS, May 24 (Reuters) - The European Union's industry

chief has called on the United States to pass new technology

regulations, in the hopes of fostering a cohesive digital

marketplace across the Atlantic.

The EU is widely considered a leading authority in tech

regulation, having passed sweeping pieces of legislation

scrutinising the practices of major companies like Google

and Meta, including the Digital Markets Act

(DMA) and the Artificial Intelligence (AI) Act.

The U.S. has largely relied on existing legislation to

regulate the tech giants' business practices.

For example, in March the Department of Justice filed an

antitrust lawsuit against Apple, alleging the iPhone maker had

broken established monopoly rules. Apple rejected this claim,

and has asked a judge to dismiss the suit.

"We need the same digital regulation. It would be fantastic

to have a global digital market. Not only EU, not only U.S., but

EU and U.S.," Thierry Breton said.

Amid a public outcry over the potential risks of

rapidly-advancing AI systems, U.S. President Joe Biden last year

rolled out a number of AI-focused executive orders, requiring

developers to put their systems through safety tests, and

introducing guidelines to help root out deepfake images.

"It's extremely important we align now," Breton added. "We

share the same values in the U.S. and in Europe, and it would be

fantastic."

Breton was speaking at the annual "Viva Technology"

conference in Paris, where leading tech executives and political

figures such as ex-Google CEO Eric Schmidt and former U.S.

climate envoy John Kerry took to the stage this year.