NEW YORK, Nov 18 (Reuters) - The maker of Evian spring
water, Danone, won the dismissal of a lawsuit
challenging its "carbon neutral" claim on bottles, as a U.S.
judge reversed his earlier ruling letting the proposed class
action proceed.
Consumers accused Danone of defrauding them into buying
Evian, not knowing that its manufacturing process allowed the
release of carbon dioxide into the atmosphere.
U.S. District Judge Nelson Roman in White Plains, New York,
had ruled on Jan. 10 that "carbon neutral" was ambiguous, and
Danone expected "too much" for consumers to figure out what
Evian labels meant.
After Danone asked for reconsideration, Roman said in a
decision on Thursday he now believed reasonable consumers would
"look beyond the front label," which depicted mountains and said
Evian was sourced from the French Alps, and check the back
label.
There, Danone provided a link to Evian's website, which
provided a fuller explanation of carbon neutral's meaning.
Danone's representations "are technically true and relevant
disclosures are made available to consumers," Roman wrote.
The plaintiffs, Stephanie Dorris of California and John
Axiotakis of Massachusetts, said they paid premium prices for
Evian, equating "carbon neutral" with environmentally friendly.
Lawyers for the plaintiffs did not immediately respond on
Monday to requests for comment. The judge gave permission to
file a second amended complaint.
Roman ruled nine days after a Chicago federal judge
dismissed a lawsuit accusing Danone of defrauding consumers by
claiming on labels that Evian is "natural" though it contains
microplastics that seep from the bottle.
Danone's products also include Dannon, Oikos and Activia
yogurt. The company is based in Paris, and its North American
headquarters are in White Plains.
The case is Dorris et al v Danone Waters of America, U.S.
District Court, Southern District of New York, No. 22-08717.