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Presents 296 Speciale hybrid, plus convertible version
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296 Speciale priced around $450,000 in Italy; US will be
higher
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Comes ahead of Ferrari's first fully electric car in
October
MARANELLO, Italy, April 29 (Reuters) - Ferrari
refreshed its hybrid range on Tuesday with the new 296 Speciale
and its convertible version as the luxury sports car maker
prepares for its first leap into the fully electric era.
Ferrari, which will present its first EV in October,
showcased the two new plug-in hybrid models at its Maranello
headquarters, in northern Italy.
They are based on the 2021 Ferrari 296, a car now
approaching the end of its life cycle.
The 296 Speciale is lighter, more powerful and with improved
aerodynamics, Chief Marketing and Commercial Officer Enrico
Galliera said, adding it was focused on performance and driving
pleasure.
"It's not a car for everyone, we won't widen our client base
with it," he said during the presentation.
"It's a model for our historic clients, who know Ferrari
very well and seek driving thrill".
The 296 Speciale packs a three-litre, six-cylinder, 700
horsepower combustion engine. Its electric component adds a
further 180 horsepower.
Deliveries are expected to start in the first quarter of
next year, while the retractable top version, known as the 'A',
will be available in the second quarter.
The new car will have a price tag in Italy of 407,000 euros
($449,000), rising to 462,000 euros for the convertible, which
puts them in the mid- to high-end of Ferrari's price range.
Prices will be higher in the United States by an amount
still to be defined, Galliera said, after Ferrari announced last
month it was increasing prices of some of its cars in the
country by up to 10% in response to tariffs.
Only some models approaching the end of their life cycles
are being excluded from U.S. price increases.
Order books for the 296 Speciale open on Tuesday, but
interest is already high, Galliera said. Clients who have
interacted with an official Ferrari dealer in the past five
years will have a priority in placing orders.
Though not a limited-series model, its exclusivity will be
preserved by keeping its life cycle shorter than the
four-to-five years typical for other Ferrari models, Galliera
added.
Ferrari's first fully electric car, breaking its tradition
of roaring petrol engines, will be unveiled on Oct. 9 in
Maranello.
"It will be something completely different. But we've been
developing skills on components for EVs for more than a decade,"
Galliera said.
CEO Benedetto Vigna reaffirmed this month Ferrari would
continue to make petrol and hybrid cars, as well as EVs. He
added the company would launch a total of six new models this
year, including the fully-electric one.
($1 = 0.9060 euros)