July 31 (Reuters) - Walmart ( WMT )-owned Flipkart said on Friday it

has partnered with Netflix ( NFLX ) to offer members of its

loyalty programme a monthly mobile subscription after four

qualifying orders, as it looks to encourage repeat purchases by

customers.

India's e-commerce companies are increasingly using loyalty

programmes to drive repeat purchases as competition intensifies

across online retail and quick commerce.

Flipkart, which WalMart ( WMT ) bought a controlling stake

in 2018, has expanded into grocery and rapid deliveries through

Flipkart Minutes, competing with Amazon ( AMZN ) in e-commerce

and rivals including Blinkit, Zepto, Swiggy Instamart and

BigBasket in quick commerce.

Flipkart shifted its holding company to India from Singapore

earlier this year, paving the way for a planned stock market

listing in the country. Reuters reported in March that the

company was aiming to list in Mumbai before March 2027, though

it had yet to firm up the IPO's size or valuation.

Under the partnership, Flipkart Plus members who place four

orders of at least 299 rupees each in a calendar month across

Flipkart, Flipkart Grocery or Flipkart Minutes will receive a

30-day Netflix Mobile subscription from Aug. 1.