10:20 AM EDT, 08/15/2025 (MT Newswires) -- Flowers Foods' ( FLO ) fiscal Q2 results are indicative of the challenges the company has been facing lately, Truist Securities wrote in a note to clients Friday.

The company's net sales for the quarter ended July 12 were $1.24 billion, below the $1.28 billion estimates expected by Truist's analysts. It reported Q2 adjusted earnings of $0.30 per diluted share, below Truist's expected $0.31.

For fiscal 2025, the company lowered its adjusted earnings guidance to between $1 and $1.10 per share, from $1.05 to $1.15, compared with Truist's expectation of $1.09.

Truist said while the company's challenges are not new, intensifying competition is a recent development.

It added because the company's category is already commoditized, promotions like 'buy one, get one' only "rent" market share gains.

Truist retained a $20 price target and a hold rating on the stock.

Shares of the company were down 3.5% in recent Friday trading.

Price: 16.05, Change: -0.53, Percent Change: -3.23