DETROIT, Nov 17 (Reuters) - Amazon ( AMZN ) shoppers can
browse and buy Ford Motor ( F ) vehicles on the e-commerce
platform starting on Monday, joining Hyundai in adding online
options for customers who want to avoid dealership lots.
The Dearborn, Michigan-based automaker and the tech company
said customers will be able to shop a participating dealer's
inventory of used vehicles directly through Amazon ( AMZN ).
The program is focused on Los Angeles, Seattle, and Dallas
to start, and will initially offer only certified pre-owned
vehicles, which are used models that pass rigorous inspections
and are sold with specific warranties.
Automakers have been trying to provide smoother,
online-focused shopping experiences for those wary of spending
hours in dealerships. Tesla sells electric vehicles
directly to consumers online, while Ford and General Motors ( GM )
are bound by U.S. state laws to sell through franchise
dealers.
Ford CEO Jim Farley has said Tesla's direct sales model
affords it a significant cost advantage. Under his leadership,
Ford has expanded online availability for customers, especially
on electric models.
Hyundai Motor ( HYMLF ) in late 2023 said it would sell
new models on Amazon ( AMZN ), becoming the first automaker to do so.
Ford is the second car company to offer its models on the
platform, a spokesperson for Amazon Autos said.
Ford said 160 to 180 dealers expressed interest in the
program, and about 20 are in the process of launching sales
through Amazon ( AMZN ). Customers can complete their purchase online,
but must pick up their vehicles from their selected dealer.