09:00 AM EDT, 03/26/2026 (MT Newswires) -- Genius Sports ( GENI ) said Thursday that it has expanded its Moment Engine platform across partners representing 90% of the programmatic advertising ecosystem.

The platform integrates official sports data, artificial intelligence models and fan data to enable real-time advertising activation around key game moments, the company said.

The expansion supports a shift toward real-time, data-driven advertising, with campaigns triggered automatically during live sports events, Genius Sports ( GENI ) said.

Shares of the company were down nearly 2% in recent Thursday premarket activity.