BERLIN, Feb 13 (Reuters) - The German antitrust
authority has charged Apple ( AAPL ) with abusing its market
power through its app tracking tool and giving itself
preferential treatment in a move that could result in daily
fines for the iPhone maker if it fails to change its business
practices.
The move follows a three-year investigation by the Federal
Cartel Office into Apple's ( AAPL ) App Tracking Transparency feature,
which allows users to block advertisers from tracking them
across different applications.
The U.S. tech giant has said the feature allows users to
control their privacy but has drawn criticism from Meta
Platforms ( META ), app developers and startups whose business
models rely on advertising tracking.
"The ATTF (app tracking tool) makes it far more difficult
for competing app publishers to access the user data relevant
for advertising," Andreas Mundt, cartel office president, said
in a statement.
Apple ( AAPL ) defended the feature in an emailed statement to
Reuters, adding that it "holds itself to a higher standard than
it requires of any third-party developer."
"We ... will continue to constructively engage with the
Federal Cartel Office to ensure users continue to have
transparency and control over their data," it added.
Apple ( AAPL ) will be required to address the concerns set out in
the German charge sheet or risk further proceedings and daily
fines if it fails to do so by the time of a final ruling which
could come this year but is more likely to land next year.
The case was triggered by complaints from associations
representing publishers, broadcasters, advertisers, their
agencies and ad tech firms.
"Today's charges are groundbreaking. Apple's ( AAPL ) measures had
created an artificial opacity in its ecosystem that led to less
choice, higher costs for apps, and less protection against ad
fraud, all while boosting Apple's ( AAPL ) revenues from services," said
Thomas Höppner, partner at law firm Hausfeld, which represents
the complainants.
"For the first time it has been clarified that Apple ( AAPL ) may not
rely on pretextual privacy arguments to massively restrict
competition in its favor," he said.
Companies found guilty of breaching Germany's antitrust
rules risk fines as much as 10% of their annual turnover.