11:27 AM EST, 11/14/2024 (MT Newswires) -- Alphabet's (GOOG) Google ( GOOG ) said Thursday it will stop serving political advertising in the European Union ahead of its new regulation in October next year.

"The European Union's upcoming Regulation on Transparency and Targeting of Political Advertising unfortunately introduces significant new operational challenges and legal uncertainties for political advertisers and platforms," the company said in a blog.

Google ( GOOG ) also said that paid political promotions, where they qualify as political ads under the regulation, will no longer be permitted on YouTube ( GOOG ) in the EU.

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