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Hasbro boosts annual forecasts on digital gaming demand
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Hasbro boosts annual forecasts on digital gaming demand
Oct 23, 2025 4:02 AM

Oct 23 (Reuters) - Hasbro ( HAS ) raised its annual

revenue and core profit forecasts on Thursday, betting on

holiday season sales and demand for its digital gaming segment,

even as macroeconomic uncertainties cast a gloom on spending

among American shoppers.

The toymaker's digital titles, including "Magic: The

Gathering", helped offset softness in its traditional toy

business, which faces pressure from weak consumer demand amid

persistent inflation and the Trump administration's volatile

trade policy.

The company forecast fiscal-year 2025 revenue to grow by

high single digits, compared with prior expectations of

mid-single-digit rise and adjusted EBITDA - earnings before

interest, taxes, depreciation, and amortization - to be between

$1.24 billion and $1.26 billion, compared with the $1.17 billion

to $1.20 billion range forecast earlier.

The toy industry, which relies heavily on its manufacturing

hubs in regions including China, has taken a significant hit

from U.S. President Donald Trump's sweeping tariffs, with the

recent threat of a 100% duty on Chinese goods threatening to

further pressurize the industry.

"We managed tariff volatility with agility, protected

margins through cost productivity and pricing discipline, and

continued to advance our transformation initiatives," Gina

Goetter, chief financial officer, said in a statement.

The company's quarterly revenue of $1.39 billion beat

analysts' average estimate of $1.34 billion, according to data

compiled by LSEG.

Revenue in its Wizards of the Coast and Digital Gaming

segment rose 42%, compared to a 5% decrease a year ago.

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