NEW YORK, Sept 17 (Reuters) - Hedge fund Irenic Capital

Management on Tuesday urged Kinaxis ( KXSCF ) to see who may want

to buy the Canadian software company and warned its board

against making "reactive decisions" and taking "half measures."

The Board "should initiate a full strategic review including

soliciting interest for a sale for the whole company," Irenic

said in a statement, echoing other investors' private and public

calls for the company to put itself up for sale.

Irenic, run by former Elliott Investment Management and

Indaba Capital Management executives Adam Katz and Andy Dodge,

called Kinaxis ( KXSCF ) a "world-class software asset" that needs to find

a new chief executive officer and head of sales and also needs

to review interest in the company from potential financial and

strategic buyers.

Earlier on Tuesday the company said it had hired Goldman

Sachs ( GS ). But it also said the board "strongly believes that

execution of its strategic plan is the best path to maximize

shareholder value." The company did not immediately respond to

Irenic's comments.

Irenic said the board cannot make decisions about the "best

path forward without first considering alternative paths,"

Irenic said expressing concern the board is not fully examining

potential interest in the company.

Last week investment firm Daventry Group publicly urged

Kinaxis ( KXSCF ) to put itself up for sale, calling it a high quality

asset that many buyers would pay a "healthy premium" to own.