LOS ANGELES, April 29 (Reuters) - Saks Fifth Avenue is
launching a storefront on Amazon.com ( AMZN ) where it will sell
high-end, designer products from Dolce&Gabana and Balmain in the
e-commerce giant's latest foray into selling luxury goods, the
companies said on Tuesday.
Amazon ( AMZN ) has been an investor in Saks Global, Saks Fifth
Avenue's parent company, since December, when Saks Global
purchased Neiman Marcus for $2.65 billion.
The e-commerce giant created a designated section for
selling high-end apparel and beauty products, known as Amazon
Luxury, in 2020. Amazon Luxury currently sells merchandise from
Oscar De La Renta and pre-owned bags from LVMH's Louis
Vuitton and Christian Dior.
The new Saks Fifth Avenue Amazon section will be a "store
within a store" that lives in Amazon Luxury, said Jenny
Freshwater, Amazon's ( AMZN ) vice president of fashion and fitness.
Saks Fifth Avenue will have a third-party storefront,
meaning that the luxury retailer will control its own
merchandise and fulfillment, the companies said.
"We're really excited about this opportunity to be able to
access a client who's shopping on Amazon ( AMZN ), who is qualified for
luxury," Saks Global President and Chief Commercial Officer
Emily Essner said. She added the partnership will also help Saks
Global understand customer engagement.