02:28 PM EDT, 09/04/2025 (MT Newswires) -- HubSpot ( HUBS ) could drive durable growth through hybrid monetization and accelerating AI adoption, RBC Capital Markets said in a Thursday note following its Analyst Day event.

"Preliminary partner checks lean positive, citing enthusiasm around Al roadmaps and agent ease of deployment, though

macro and gross margin investments weigh near term," RBC analysts said in the note.

Hubspot ( HUBS ) displayed how AI is gaining traction as it launched more than 200 AI-driven product updates, including the Breeze Studio marketplace and the Data Hub platform, they said.

The company's hybrid monetization model, which combine core seats and credits, is also taking off, the analysts said. Core seats have surpassed $100 million in annual recurring revenue, while credits are growing as a flexible usage-based lever across agents and data syncs, according to the note.

RBC kept its outperform rating with a price target of $800.

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