Feb 18 (Reuters) - India's Reliance Consumer Products on

Tuesday launched its home-grown cola brand, Campa Cola, in the

United Arab Emirates, marking the brand's first foray into the

global market dominated by U.S. beverage giants PepsiCo ( PEP )

and Coca-Cola.

The FMCG arm of Mukesh Ambani's Reliance Group said it has

partnered with UAE-based food and beverage firm Agthia Group

for the launch, but did not disclose any details of

the deal, including the financial terms.

The deal marks Campa Cola's first overseas expansion since

its 2023 revival by Reliance Industries. It was a prominent

brand in the 1970s and 1980s, but waned after PepsiCo ( PEP ) and

Coca-Cola entered India in 1991 and surged in popularity.

"We believe it (Campa) will strongly resonate with the

significant Indian expatriate community in the UAE, and, local

consumers alike," Agthia CEO Alan Smith said.

Campa Cola's entry into the rapidly growing soft drinks

market in the UAE, which research firm Statista estimates to be

around $1 billion, will put it in direct competition with

Coca-Cola and Pepsi, and other local brands.

The Campa portfolio in UAE will initially include Campa

Cola, Campa Lemon, Campa Orange and Cola Zero - the sugar-free

version of the beverage - and will bear the original red and

purple packaging, Reliance Consumer said.

(Reporting by Kashish Tandon in Bengaluru; Editing by Shinjini

Ganguli)