08:46 AM EDT, 06/13/2024 (MT Newswires) -- Integral Ad Science Holding ( IAS ) said Thursday it partnered with Pinterest ( PINS ) to roll out new features and functionality for global advertisers to improve transparency in their campaigns on Pinterest ( PINS ).

The new features include third-party campaign insights, frame-by-frame analysis, access to brand safety pass rates, viewability rate, time-in-view, and others, the company added.

IAS said its brand safety, viewability, and invalid traffic measurement are now available for Pinterest ( PINS ).

Financial terms of the collaboration weren't disclosed.

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