09:49 AM EST, 12/19/2024 (MT Newswires) -- Integral Ad Science ( IAS ) said Thursday it is launching a partnership with Kwai for Business to provide advertisers with brand safety and suitability measurement.

Kwai for Business is the commercial platform of Kwai, a social media video app in Brazil, Integral Ad Science ( IAS ) said.

The technology company also said it is launching its Total Media Quality service for Kwai's products to provide advertisers with viewability and invalid traffic measurement.

Financial details weren't provided.

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