Vakrangee, a financial services distributor, on Friday (October 6) said it has forged a strategic partnership with JK Cement Ltd for lead generation and to facilitate the sale of grey cement products through Vakrangee’s Kendra network.

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Vakrangee Kendras represents an exclusive branded format of outlets that offer a wide array of products and services spanning banking, insurance, ATM services, assisted e-commerce, e-governance solutions, and comprehensive healthcare services.

With a remarkable 84% of Vakrangee Kendra outlets situated in tier 4-6 locations, this association promises to bridge the accessibility gap and enable customers in these underserved areas to access cement products conveniently.

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"We will continue to add more products and services and tie up with leading business partners to offer our customers a one-stop solution to all their needs. We are aspiring to be the most trustworthy physical as well as online convenience store across India and positively moving towards Vakrangee Kendra’s new brand philosophy of Aab Poori Duniya Pados Mein," the company added.

Vakrangee is a technology-driven company focused on building India's largest network of last-mile retail touchpoints to deliver real-time banking, insurance, e-governance, e-commerce, and ATM services to the unserved rural, semi-urban, and urban markets.

Shares of Vakrangee Ltd ended at Rs 17.14, down by Rs 0.05, or 0.29%, on the BSE.

(Edited by : Shoma Bhattacharjee)