Friday, JP Morgan Chase & Co.‘s J.P. Morgan Asset Management, or JPMAM, launched the JPMorgan U.S. Research Enhanced Large Cap ETF, or JUSA on the New York Stock Exchange, expanding its research enhanced ETF offerings.

This ETF is designed to offer investors a strategy for long-term capital appreciation by providing exposure to large-cap U.S. companies.

The new fund reflects JP Morgan’s leadership in active ETFs. JP Morgan stock is trading higher on Friday.

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According to John Harrington, Global Head of ETF Product at JP Morgan Asset Management, JUSA combines the firm’s decades of experience in managing research enhanced strategies with the flexibility and innovation of the active ETF structure.

“JUSA demonstrates our ability to adapt proven strategies to meet the evolving needs of investors in today’s dynamic market and is an exciting addition to our active U.S. ETF offerings,” Harrington adds.

Since the introduction of the 2019 ETF Rule, which simplified the regulatory process, there has been significant growth in the assets held by active ETFs, particularly in categories like Large Blend and Large Value.

This trend underscores the increasing investor preference for ETFs, which offer diversified, cost-effective ways to gain equity exposure.

Managed by portfolio managers Ralph Zingone and Tim Snyder, who have implemented the strategy since 1988, JUSA offers a portfolio with a slightly lower active risk budget and a broader number of holdings.

Price Action: JPM shares are trading higher by 3.09% to $232.15 at last check Friday.

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