April 3 (Reuters) - JPMorgan Chase ( JPM ) on Wednesday

launched a new digital media business that would allow

advertisers to target the Wall Street bank's 80 million

customers based on their spending data.

The new platform called Chase Media Solutions will combine

the scale of a retail media network with Chase-owned transaction

data that will help brands to precisely target customers, the

company said.

The launch of the media business comes two years after

JPMorgan ( JPM ) acquired card-linking marketing platform Figg.

Chase Media said it has designed 30-day campaigns for its

initial pilot partners including specialty coffee roaster Blue

Bottle Coffee, fast food restaurant chain Whataburger, and

budget airline Air Canada ( ACDVF ).

The largest U.S. bank by assets is set to report its

first-quarter results on April 12.