09:08 AM EST, 11/24/2025 (MT Newswires) -- Kellanova ( K ) , Walmart ( WMT ) , and Indigo Ag said Monday that they have teamed up to support farmer prosperity and expand regenerative agriculture practices across Arkansas.

The companies said the partnership builds on a four-year collaboration between Walmart ( WMT ) and Indigo Ag, with Kellanova ( K ) joining to create additional opportunities for farmers, as well as to advance its sustainability and community goals.

Through Indigo's Source program, the partnership will offer farmers tools, data and technical guidance to help build more resilient and profitable rice operations, they added.

The companies said participating farmers will earn a premium for each pound of rice grown using regenerative methods, helping fund improvements such as better water management, optimized fertilizer use and crop rotation to enhance soil health and biodiversity.