NEW YORK, Nov 12 (Reuters) - Kraft Heinz ( KHC ) is no

longer making its packaged lunch brand Lunchables for low-income

students receiving free and reduced-priced meals from a federal

program, according to a company statement, the latest blow to

one of the company's most iconic products.

Chicago-based Kraft Heinz ( KHC ) announced plans to sell to the

school lunch program early last year at an industry conference,

saying it would target the $25 billion educational market.

But demand fell short of the packaged food manufacturer's

expectations, the company said, as it looks to revive its

well-worn brands like Lunchables, Jell-O and Crystal Light, and

grow sales volumes, which have faltered after multiple price

hikes.