Leads Connect Services, a comprehensive agri-tech firm, has secured an infusion of Rs 500 crore from FMCG company BL Agro Industries. This substantial investment is earmarked for a three-year allocation, ultimately resulting in BL Agro gaining a controlling stake in the company.

The capital infusion is intended to bolster technological advancements, expand market reach, and enhance the supply chain ecosystem for BL Agro.

Navneet Ravikar, Chairman & Managing Director of Leads Connect Services, articulated in an interview with CNBC-TV18 that their company's offerings seamlessly align with the requirements of BL Agro. He further emphasised that this fundraising effort will significantly scale up the company's operations.

Established in 2009 by Navneet Ravikar, Leads Connect Services offers a diverse range of products and services to the agricultural industry.

In addition, Janardan Tiwari, Founder & CEO of HotelYaari, shared their strategy for deploying the seed funding of $2.18 million. HotelYaari, a fractional ownership startup focused on holiday homes, secured this investment from Alios Ventures. The startup is set to receive this funding in three installments spread across the next three quarters.

According to a report by Knight Frank, the Indian fractional ownership market is projected to expand from $5.4 billion in 2020 to an estimated $8.9 billion by 2025.

Furthermore, Yoga Bar, a health-food startup supported by ITC, has announced its entry into the children's food market with the 'Yoga Baby' brand. This new product line will be available for purchase on Yoga Bar's online and e-commerce platforms, with plans for retail distribution in the near future. Suhasini Sampath, Co-Founder & CEO of Yoga Bar, provided insights into this new venture and its significance for the company's growth.

Watch video for entire discussion.