08:44 AM EDT, 07/04/2024 (MT Newswires) -- Lifeist Wellness ( LFSWF ) said Thursday that its U.S. biosciences subsidiary Mikra Cellular Sciences will participate in the Amazon Prime Days promotion this month.

"We're pleased to announce that our best-selling products CELLF Classic and Rescue will be featured in Amazon's Prime Days promotion this month," Mikra CEO Andrea Judge said. "We look forward to gaining exposure to new customers through our participation in Prime Days and introducing them to Mikra's full product catalog in due course."

Revenue in 24 hours on Prime Day exceeds Amazon revenue on every other day of the year, Lifeist said, adding that since 2015, Amazon has generated US$62.6 billion in Prime Day revenue. Small businesses made an estimated US$3.3 billion from Prime Day in 2023.

Liofeist's share price rose 15% yesterday to $0.075 on the TSXV, near 52-week lows.