08:34 AM EST, 02/25/2025 (MT Newswires) -- Macy's (M) said Tuesday that it has signed a new rights deal with Comcast ( CMCSA )-owned (CMCSA) NBCUniversal for Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks on NBC, Peacock, and Telemundo.

Financial terms of the deal were not disclosed.

The 10-year agreement will include broadcast and streaming rights for both events, as well as a special program to be shown the evening before the parade, and another program to be announced later, the retailer said.

Macy's shares were up more than 1% in recent premarket activity on Tuesday.