08:57 AM EDT, 08/21/2025 (MT Newswires) -- Magnite ( MGNI ) said Thursday that has formed an integration with Acxiom that allows advertisers to activate their first-party data and Acxiom's third-party data directly through Magnite ( MGNI ) to boost their addressable buying.

Testing showed the approach to data activation can reduce costs and eliminate unnecessary fees, Magnite ( MGNI ) said. It also means buyers can access greater sell-side insights, including forecasting and match rates, the company added.

Financial terms of the integration were not disclosed.