04:01 AM EDT, 06/17/2024 (MT Newswires) -- Magnite ( MGNI ) said Monday that it will power the delivery of advertising on the inflight personal device entertainment platform United Airlines (UAL).

There is the potential for three hours of attention per traveler, the company said, without disclosing the deal's financial details.

The partnership follows the recent launch of Kinective Media by United Airlines, which allows advertisers to reach United travelers and MileagePlus members.

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