Marin Software Incorporated ( MRIN ) shares are trading higher Tuesday after the company announced upgrades to its Amazon integration. 

The Details:

Marin Software ( MRIN ) said the update includes Sponsored TV, non-endemic advertising and access to the Demand-Side Platform (DSP) globally. The additions to Marin’s existing suite of Amazon Ads solutions combine Marin’s intelligence, AI-powered optimization and customizable automations.

“Our enhanced Amazon offering represents a major leap forward in our commitment to helping digital marketers connect with consumers in the most impactful ways. By incorporating Sponsored TV, expanding DSP capabilities globally, and introducing non-endemic advertising options, we are enabling brands to maximize their reach and effectiveness within the Amazon family of brands,” said Chris Lein, CEO of Marin Software ( MRIN ). 

Marin Software ( MRIN ) shares are moving on heavy trading volume following the update announcement. According to data from Benzinga Pro, nearly five times the stock's average volume has already been traded in Tuesday's session.  

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Is MRIN A Good Stock To Buy?

An investor can make a few decisions when deciding whether a stock is a good buy. In addition to valuation metrics and price action which you can find on Benzinga's quote pages – like Marin Software ( MRIN )‘s page for example – there are factors like whether or not a company pays a dividend or buys a large portion of its stock each quarter.

These are known as capital allocation programs. Marin Software ( MRIN ) does not pay a dividend, but obviously has a few ways it can return value to shareholders. Feel free to search Benzinga's dividend calendar for the next company that is due to pay a dividend and determine what kind of yield you can earn for holding a share of the company.

For example, if you're looking to earn an annualized return of 13.86%, you'll need to buy a share of Nuveen Real Asset I&G by June 14, 2024. Once done, you can expect to receive a nominal payout of $0.13 on July 1, 2024.

Buyback programs are obviously different and highly variable. A company can approve a buyback program and purchase shares as it sees fit over the course of time in which the buyback was authorized. Looking through the latest news on Marin Software ( MRIN ) will often yield whether or not the company has approved a buyback program recently. Buyback programs usually serve as a support for share prices, serving as a backstop for demand.

MRIN Price Action: According to Benzinga Pro, Marin Software ( MRIN ) shares are up 8.16% at $2.65 at the time of publication Tuesday.

Image: Pete Linforth from Pixabay