03:02 PM EDT, 05/23/2024 (MT Newswires) -- Alphabet (GOOG) and Meta Platforms ( META ) have held talks with big Hollywood studios about licensing content to use in their artificial intelligence video generation software, Bloomberg reported Thursday, citing people familiar with the matter.

Both tech giants are working on a technology that can create realistic scenes from text prompts, and have offered tens of millions of dollars to collaborate with studios, according to the report. Microsoft ( MSFT )-backed (MSFT) OpenAI is having similar conversations, according to Bloomberg.

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