01:46 PM EDT, 10/02/2024 (MT Newswires) -- Amazon.com ( AMZN ) plans to increase advertising on Prime Video in 2025, adding more ad slots to its shows and movies, the Financial Times reported Wednesday.

The company said it has not seen a significant drop in subscribers since introducing ads eight months ago, alleviating concerns among executives of backlash from customers, the report said.

The ad load will increase a little bit more next year, Kelly Day, Vice President of Prime Video International, told the FT, ahead of appearance at London's "up front" event for advertisers.

Amazon ( AMZN ) didn't immediately respond to a request for comment from MT Newswires.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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