12:49 PM EDT, 08/28/2025 (MT Newswires) -- Comcast ( CMCSA ) -owned NBCUniversal has signed a distribution agreement to bring the ad-free version of Peacock to Amazon.com's ( AMZN ) Prime Video Channels, Reuters said Thursday.

The agreement is part of a wider partnership that will also ensure the Peacock app remains on Amazon's ( AMZN ) Fire TV streaming platform and renews the ability for consumers to buy or rent Universal Pictures movies through Prime Video. In return, Prime Video content will be viewable on Comcast's ( CMCSA ) Xfinity X1 devices, Reuters said.

If successful, the agreement could serve as a template for NBCUniversal to strike similar deals with other third-party distributors, a person familiar with NBCUniversal's strategy told Reuters.

Both Comcast ( CMCSA ) and NBCUniversal didn't immediately respond to MT Newswires' requests for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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